hello, i'm daniela

The IMTC hosts the world's largest Money Transfer Conferences where MT professionals can meet, network, learn, and discuss the industry's future. Currently, conferences are held in Miami, Los Angeles, Brazil, and Mexico.

• Establish new business partnerships in related industries
• Develop and execute marketing and community development strategies
• Provide a framework for the integration of new technologies

The Spark Group is a full-service online marketing & social media agency committed to the development and maintenance of online relationships.

• Develop and execute cross-platform digital strategies
• Leverage social listening techniques for strategic planning
• Leverage performance data to optimize digital marketing components in real-time
• Develop and optimize websites to improve user experience and maximize conversions
• Execute efficient and effective paid advertising campaigns (SEM/Display/Video) by identifying and optimizing targeting parameters to maximize conversions and ROI
• Create and manage awareness, engagement, and loyalty campaigns across social media platforms
• Utilize brand monitoring and analytics to refine and improve campaign strategies

Achard & Associates is a creative agency that represents creatives across various fields (film, photography, styling, design, copywriting, branding, marketing).

• Marketed artists to Advertising and Editorial clients
• Worked with agencies to develop concepts and produce photography and film shoots for clients such as Microsoft, Neutrogena, Target, Toyota, Calvin Klein, Macy's, Nike, Vogue, New York Times, etc.)
• Redesigned and maintained company website and blog
• Developed and optimized a cross-platform digital marketing strategy
• Increased website traffic by 750%
• Generated insights from advertising and marketing techniques to identify strengths and weaknesses and executed accordingly

DaveZillion.com is an online community where members socially network to get free help with home improvement projects and other tasks.

• Created and maintained social media portals to raise awareness and encourage loyalty
• Increased customer following on Facebook by 150% and Twitter following by 320%
• Made recommendations for website optimizations to improve online conversions
• Wrote, produced, filmed, and edited for company video blog

The Nibble is an online gourmet food magazine.

• Staged, directed, and photographed shoots for both food product packages and beauty shots
• Edited photographs using Adobe Suite
• Maintained social networking websites (Tastespotting, Twitter, Facebook, Flickr, Blogger) to promote The Nibble

Asa Fototaller is a creative agency focused on corporate branding work and its execution.

• Assisted in the creation of both copy and artwork for several products and services
• Attended meetings with clients and creatives in order to understand the needs of clients in their marketing campaigns
• Created PowerPoint presentations to pitch the company and its ideas to potential clients
• Prepared project status reports, conference reports, and marketing planning documents (situational analysis, research, problem and opportunities, budget, marketing strategy, advertising creative, advertising media, sales promotion, MarCom, evaluation, and testing)

Rapid Envios in a Money Transfer Business specialized in the electronic transfer of money.

• Analyzed competitor demographics and psychographic statistics to pinpoint the direction of Marketing and Advertising campaigns
• Aided in the preparation of a financial plan minimizing cost while maximizing advertising efficiency
• Attended meetings with clients with oversight of superiors to gain a better understanding of client negotiating and learning about proper marketing strategies
• Explained, promoted, and sold products or services such as traveler's checks, money orders, money remittances, and cashier's checks using computerized information about customers to tailor to recommendations